Privacy policy

Last updated: August 3, 2026.

OVERVIEW
Bakery Brera (“we”, “us”, “our”) operates this online store and website, including all information, content, features, products and services made available through it (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit our website, use our Services or make a purchase from us. If any provision of this Privacy Policy conflicts with our Terms of Service, this Policy governs matters related to personal data.
By accessing or using the Services, you agree to the collection, use and disclosure of your personal data in accordance with this Policy.

SECTION 1 - PERSONAL DATA WE COLLECT
“Personal data” refers to information that identifies you or can reasonably be used to identify you.
We may collect the following categories of personal data, depending on how you interact with the Services:

  • Contact information: name, email address, phone number, billing address, shipping address.
  • Payment information: credit or debit card details, payment confirmations (processed securely by Shopify or its payment partners).
  • Account information: username, passwords, preferences.
  • Transaction information: purchases, returns, order history, items viewed or added to cart.
  • Communications: information you provide when contacting customer support or completing forms.
  • Device & usage data: IP address, browser type, device identifiers, pages visited, time spent on pages, interactions with our website, referral sources, and other website usage activity collected through cookies and similar technologies, including analytics tools.

We may also collect personal data from:

  • you directly (e.g., checkout, forms, enquiries),
  • your device automatically,
  • our service providers (e.g., payment processors, delivery partners), and Shopify as part of its hosting of our online store.

SECTION 2 - HOW WE USE YOUR PERSONAL DATA
We use personal data for the following purposes:

Providing and improving our Services

  • Processing orders, payments and refunds
  • Fulfilling deliveries and self-collection orders
  • Managing accounts and customer profiles
  • Displaying product recommendations and tailoring your shopping experience
  • Understanding how visitors use our website to improve functionality, navigation and user experience

Marketing (optional and consent-based)

  • Sending marketing emails (you may unsubscribe at any time)
  • Showing relevant offers based on browsing or order history

Security and fraud prevention

  • Authenticating accounts
  • Detecting and preventing fraudulent or illegal activity
  • Protecting the security of the Services

Customer service

  • Responding to enquiries and support requests
  • Managing customer relationships

Legal compliance

  • Responding to lawful requests from authorities
  • Complying with PDPA and other applicable laws

SECTION 3 - HOW WE DISCLOSE PERSONAL DATA
We may disclose your personal data to:

  • Service providers
    Such as Shopify, payment processors, analytics providers (including Google Analytics), IT hosting, analytics providers, delivery partners, and customer support tools.
  • Business partners
    For marketing or operational purposes only with appropriate consent and subject to PDPA requirements.
  • Legal and compliance
    Where required by law, law enforcement, courts, or regulatory authorities.
  • Corporate transactions
    If we undergo a merger, acquisition or restructuring.

We do not sell your personal data.

SECTION 4 - RELATIONSHIP WITH SHOPIFY
Because our store is hosted by Shopify:

  • Shopify collects and processes certain personal data to operate and improve the platform.
  • Shopify may process your data in countries outside Singapore.
  • Shopify may use aggregated data to provide enhanced services to merchants.

Details on Shopify’s privacy practices can be found at the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

SECTION 5 - COOKIES AND ANALYTICS
We use cookies and similar technologies to operate our website, remember your preferences, analyse website traffic, and improve your browsing experience.
We may use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages visited, device information, browser type and general location (based on IP address). This information is aggregated and used to improve our Services. 
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

SECTION 6 - THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Your use of third-party sites is at your own risk.

SECTION 7 - CHILDREN’S DATA
Our Services are not intended for children, and we do not knowingly collect personal data from individuals under the age of 18. If you believe a child’s data has been provided to us, please contact us to request deletion. 

SECTION 8 - SECURITY AND RETENTION
We implement reasonable safeguards to protect your personal data, but no system is completely secure.
We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, comply with legal obligations, resolve disputes or maintain business records.

SECTION 9 - YOUR RIGHTS (PDPA)
Under Singapore’s PDPA, you may:

  • Access your personal data we hold
  • Correct inaccurate personal data
  • Withdraw consent to the use of your data for specific purposes (e.g., marketing)
  • Request information on how your data has been used or disclosed

To exercise these rights, please contact us using the details below. We may require verification of identity.
Withdrawing consent may limit your ability to use certain features of the Services (e.g., account creation, marketing communications).

SECTION 10 - INTERNATIONAL TRANSFERS
Your personal data may be transferred or stored outside Singapore when processed by Shopify or other service providers. Such transfers will comply with applicable PDPA requirements.

SECTION 11 - COMPLAINTS
If you have concerns about how we process your personal data, contact us using the details below. You may also lodge a complaint with the Personal Data Protection Commission (PDPC) if you believe your rights have been violated.

SECTION 12 - CHANGES TO THIS PRIVACY POLICY
We may update this Policy from time to time. Updates will be posted on our website with an updated “Last updated” date. Continued use of the Services constitutes acceptance of the revised Policy.

SECTION 13 - CONTACT INFORMATION 
Questions about these Terms should be sent to order.brera@gmail.com

Trading Name: BAKERY BRERA AND FINE FOODS PTE. LTD.
Business Address: 8 EMPRESS ROAD #01-05, SINGAPORE 260008
Business Registration No. / Unique Entity Number (UEN): 201937400D